"The thought of not being able to provide for my baby made me think about adoption"

Parents struggling to afford essentials for their babies and young children are experiencing widespread anxiety, shame and isolation, revealing a hidden emotional crisis behind child poverty.

Drawing on data from families supported across our network of baby banks in London, the report shows that financial hardship is only part of the story. Many parents are also facing a profound emotional strain as they try to provide the basics for their children.

Anxiety, low mood and isolation affecting families

Nearly half (40%) of parents we support say they feel anxious about being able to provide for their child. More than a quarter (27%) report feeling very low, hopeless or struggling with their mental health, while 39% say they feel sad because they do not have everything their child needs.

Feelings of isolation are also common. Over four in ten parents (42%) say they do not know where to turn for help.

Support that makes a real difference

Despite these challenges, the impact of support is clear. 88% of families report improvements in their confidence or wellbeing after receiving help from Little Village.

One parent, who came to Little Village after leaving their relationship, shared:

“I was so scared. I was worried about buying nappies, clothes, and everything else you need for a newborn. The thought of not being able to provide for my baby made me think about adoption. I didn’t want him to suffer. I just wanted the best life for him, which I didn’t think I could provide. I had nothing, but Little Village gave me everything I needed, and I left the hospital happy and at ease. I don’t know what I would have done without the help.”

Professionals who refer families to Little Village also see the difference. In a survey of referral partners, 96% agreed that our support helps to reduce anxiety, easing stress and preventing hardship from escalating.

Little Village CEO, Sophie Livingstone MBE, added: “No parent should feel they are failing their child. When we talk about poverty, we often focus on what children are going without. But what we also see every day is what parents are going through — feelings of shame, anxiety and isolation because they’re struggling to provide the basics.

“No parent should feel they are failing their child simply because they can’t afford a bed, a coat or a pair of shoes. At Little Village, we provide these essentials in a warm, non-judgemental environment — relieving financial pressure and emotional distress, and restoring confidence, dignity and hope. Public support is vital in helping us continue this work.”

Growing demand across London

Over the past year, Little Village has supported families in every London borough, helping children 11,808 times — a 27% increase on the previous year — reflecting the ongoing impact of the cost-of-living crisis and unexpected life events.

We have provided 1,659 cots, beds and Moses baskets, along with thousands of items of clothing and shoes. Families also receive everyday essentials such as nappies, baby baths, highchairs, books and toys — supporting children’s safety, wellbeing and development.

You can help Little Village here.