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About us

Little Village supports families with babies and children under five living in poverty across London.  We run a baby bank network, collecting, sorting and passing on pre-loved clothes and equipment.  Parents are also supported by our dedicated signposting and guidance team, who offer advice and links to other services. In addition, we work with families to share their stories and campaign to fix the systems that trap them in poverty. 

We are based in London, with hubs in Camden, Wandsworth, Brent, Hackney and Hounslow.

Since we launched in 2016, Little Village has supported more than 24,000 children under 5.

Our values of love, solidarity, thriving and sustainability underpin everything we do.

Little Village: How We Work


of baby banks say that children they support are not wearing adequate clothing or shoes, such as having no winter coat, or shoes too small

Source: Little Village survey of 90 baby banks, 2022


of baby banks say that children they support don't have a safe place to sleep, for example babies sleeping on towels, sofa cushions, co-sleeping with parents and siblings

Source: Little Village survey of 90 baby banks, 2022


of baby banks say that families they support are lacking basic hygiene products like soap, bubble bath, toothpaste

Source: Little Village survey of 90 baby banks, 2022


of baby banks listed rising living costs as the top reason for an increase in families needing their support

Source: Little Village survey of 90 baby banks, 2022

Our vision

Our vision is of thriving communities where families share their pre-loved kit and every child under five has the start in life they deserve.

Our mission:

We have three;

  • To ensure families on low incomes with children under five have the support and essentials they need
  • To work together with parents to fix the systems that trap families in poverty
  • To inspire families to both choose and share pre-loved children’s clothes and kit

What we do

We collect great-quality donations – everything from beds and buggies to toys and toiletries- for babies and children up to the age of 5, and gift them to local families who are dealing with challenging circumstances like homelessness, unemployment, low wages and domestic violence. Our focus on pre-loved means we promote the circular economy – in 2022 alone we prevented ÂŁ2.75m worth of items going to landfill – and aim to take the stigma away from reuse of children’s items.

Families are referred to us via a network of over 2,300 professionals from more than 500 organisations, such as midwives, social workers and children’s centres.

Families can choose to either come to their nearest hub to ‘shop’ for the items they need or we can do a phone consultation and deliver items directly to families’ homes.

Who we are

Little Village is a registered charity that operates across London.

Our dedicated staff are supported by a network of over 1,200 incredible volunteers. Our volunteers are at the heart of everything we do, and without them we simply wouldn’t exist. They’re an amazing group of people who help us do everything from sorting donations, to delivering bundles to families, to phoning parents to check in on them.

Learn more about volunteering with Little Village.